Templates can speed up the development of a website, but they don’t solve deeper problems. Choosing a good layout doesn’t guarantee that the message will be clear, that information will be properly structured, or that users will understand what to do. When a website fails, it’s rarely because of the base design; almost always it’s due to poor judgment in adapting content and structure to the business.

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How to Think About a Website Before Designing It
Before designing a website, it’s essential to define its objective, its audience, and its main message. Without that foundation, design and technology lose their meaning.


